Trust,by design
From 18 minutes of branch paperwork to six on mobile
Redesigning Certificates of Deposit and Term
Deposits from rigid branch processes into a
guided, high-conversion digital journey.
UX Lead · FinTech & Regulated UX · iOS & Android
- 4/ 8 beforescreens to book a deposit: 3 guided steps + confirmation
- 12/ 25+ beforeform inputs the customer sees
- 6 minwas 18timed task completion in prototype tests
- 8/10interviewees said “I understood what I was doing”
Prototype and interview results from validation, before launch. Not production data.
Built to handle
complexity
Stakeholders from traditional banking backgrounds favored risk-averse branch structures, assuming dense verification steps would build security and trust. Modern customers expected the opposite: frictionless money growth with zero banking jargon.
8-screen booking
Replicated rigid branch paperwork, forcing a separate screen for every step.
Guided 3-step journey
Three progressive steps with a continuous progress tracker, then one confirmation screen: 4 screens instead of 8.
25+ entry fields
Exposed internal database attributes directly to the user’s front-end forms.
12 smart parameters
Automated backend default values and progressive inputs to reduce form fields by 52%.
Dense legal blocks
Placed massive legal texts upfront with mandatory timers, causing early cognitive blockages.
Progressive agreement
Moved terms to the final summary step using clear checklists and collapsible helper panels.
Unclear terminology
Displayed complex financial abbreviations (CD/TD) directly without guidelines.
Contextual education
Embedded tooltips and comparison drawers directly inside the active booking flow.
Users needed education embedded in the experience, not just forms to fill out. Stakeholders needed confidence that simplicity didn’t mean compliance risk. Our design had to build trust for both audiences simultaneously.
Ecosystem
integration nodes
How the module sits inside the wider banking app. Two of the four touchpoints are future concepts, marked as such.
Mobile client container
Hosts the progressive booking screens. Orchestrates device layout scaling and secure local session handling.
Smartwatch prompts
Would provide maturity reminders and rate-change alerts, with one-tap renewal approval. Not in the delivered scope.
Voice AI assistant
Would answer voice queries for rate lookups and support visually impaired users. Not in the delivered scope.
Compliance audit engine
Maintains continuous audit logging of progressive agreement checklists. Ensures strict regulatory compliance.
Booking module for Certificates & Term Deposits
Live booking
simulator
We structured the flow into a guided, 3-step experience with a live preview, turning complex forms into interactive learning. Try it.
Rates in this prototype are illustrative.
1. Early termination penalty
Withdrawing funds prior to maturity date incurs penalties up to 50% of accrued interest yields.
2. Automatic renewal
At term end, this deposit will automatically renew for the same tenure at the then-current yield rates unless explicitly cancelled.
3. State guarantee
Protected up to 500,000 EGP under State compliance protection rules.
Booking successful
Your deposit has been booked successfully under automated compliance oversight.
CD vs TD
Certificate of Deposit (CD)
Offers a fixed interest rate for longer tenures (1+ years). Early withdrawal carries a penalty yield deduction.
Term Deposit (TD)
Suited for short-term savings (1–12 months). Extremely flexible with lower entry limits.
Validation metrics
& process
Measured with clickable prototypes, stakeholder role-play and user interviews before launch. These are validation results, not production data.
Flow friction
Cut booking from 8 screens to 4: three guided steps and a confirmation screen.
Data redundancy
Decreased form fields from 25+ down to 12 using smart backend automation defaults.
Interviewees understood it
8 of 10 interviewees said “I understood what I was doing” after using the guided flow.
How we got there, in three phases
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Phase 1
Co-mapping alignment exercise
Brought stakeholders, regulatory compliance officers and designers into a unified work group. Together, we analyzed branch forms and removed backend fields that added zero value to customers.
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Phase 2
Rapid timed prototyping role-play
Built functional prototypes of the branch digitizer vs. the guided experience. Average setup times plummeted from 18 minutes down to 6 minutes, securing universal executive approval.
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Phase 3
Legal clearance audits
Demonstrated to legal auditors that progressive disclosures build higher trust indexes than massive upfront disclaimer boxes.
Atomic component
specification
An interactive playground showcasing the atomic UI elements designed specifically to streamline the deposit booking journey.
Deposit tenure selector
Click chips to check active states and simulated base interest rates for each tenure.
Interest payout cards
Switch cards to test side-by-side preferences and contextual micro-copy.
Progressive compliance & audits
See how progressive legal disclosures protect audit compliance while minimizing scroll clutter.
Checking the box updates the audit status, demonstrating transaction validation security.
Thankyou
Let’s build something
people trust
Regulated flows, complex products and the stakeholders behind them. That’s the work I like most.